Sales Enablement
Kickstarter Programme
Building Sales Foundation for Scalable Growth
A Strategic Programme Built Around Your Organisation
At Skills Cove, we believe sales is not just a function - it’s a system. One that, when aligned and empowered, becomes your biggest growth engine.
But here’s the reality:
Startups and scaling businesses often lack the time, structure, or sales-specific insight to build a commercial foundation that lasts (and scales). Sales roles may be unclear. Messaging may be inconsistent. Cross-functional teams seem mis-aligned.
And the process? Often undocumented or outdated.
That’s where Sales Enablement comes in.
“Sales enablement is about providing the right people with the right content at the right time."
Forrester Research
"Companies with a strong sales enablement function achieve 15% better win rates than those without."
HubSpot
“A well-implemented sales enablement strategy helps your team sell more effectively and consistently - not harder.”
Gartner
What is Sales Enablement?
Sales Enablement is the ongoing process of equipping your business and sales efforts with the tools, content, guidance, and training needed to engage your target market effectively and close deals consistently.
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It’s about building repeatable, adaptable systems that enable you - and your teams - to work smarter, faster, and together toward sustainable growth.
What is a Sales Playbook?
A Sales Playbook is a strategic guide designed to align your sales team around a clear, consistent approach to selling. It outlines who you’re selling to, how to engage them, what to say, and what tools to use at each stage of the sales process.
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It’s not just a set of templates or scripts - it’s a living, breathing framework that reflects your business strategy, customer journey, and go-to-market focus. It equips both new and seasoned salespeople with repeatable, proven plays that drive revenue and strengthen customer relationships.
Why it matter for StartUps
When you’re moving fast and scaling, the last thing you need is a disconnected sales effort. Sales enablement helps you:
Turn your sales process into a strategic advantage
Align marketing, operations, and sales around shared goals
Onboard new hires faster with clear resources and playbooks
Understand and act on your ideal customer profiles (ICPs)
Build a scalable system for long-term commercial succes
At Skills Cove, our Sales Enablement Kickstarter is the perfect entry point for growing companies. It’s strategic, practical, and designed according to your unique journey.
How It Works: Your Sales Enablement Journey
Every business is different - that's why your first step is choosing the path that best fits your stage of growth and goals.
No matter which path you choose - Pathfinder or Trailblazer - your journey follows three critical phases.
Each phase is adapted to match the depth, pace, and needs of your business. Here’s a look at the core phases that guide your journey:
Phase 1: Explore & Discover
We start by assessing your current sales environment to uncover strengths, surface gaps, and identify opportunities for growth.
This phase ensures we build from a real understanding of your business, your buyers, and your existing efforts.
Phase 2: Refine & Co-Create
Next, we work closely with you to design a practical, tailored sales approach - including refining your sales process, messaging, and target market focus.
This is a collaborative phase where we turn insights into actionable strategies and tools.
Phase 3: Prepare & Launch
Finally, we equip you with a clear, ready-to-implement sales playbook, training resources, and rollout support to drive adoption and momentum.
You'll leave with practical tools, measurable outcomes, and a confident plan for sustainable growth.
Step 1: Choose Your Path
Depending on your company’s stage and needs, you’ll choose between a 6-week or 12-14 week programme, each tailored to the right level of depth and support.
SE Pathfinder
6 Weeks
For Solopreneurs & Early-Stage Startups
Perfect if you’re moving fast and need strategic clarity without the complexity.
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Go-to-Market (GTM) Readiness Workshop to explore current strengths, use cases, and prospect markets
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Focused guidance on refining your sales and GTM strategy
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A high-level, actionable Sales Playbook tailored to your business
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1:1 consultations for practical, next-step actions
Ideal for: Founders, solopreneurs, and small teams building early traction.
SE Trailblazer
12-16 Weeks
For Growing Startups & Scaling Businesses
A comprehensive enablement programme for businesses ready to scale their sales operations and team performance.
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Initial Custom Sales Playbook Development
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2 x Cross-functional Collaboration Workshops (Sales, Marketing, Ops) - pre- and post-playbook delivery
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Key stakeholder consultation to ensure alignment
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Implementation support and initial team training
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Strategic support across all three phases at a deeper level
Ideal for: Startups and businesses building toward sustainable, scalable growth.
How It Works: Your Sales Enablement Journey
Step 2:
Book Your Free Strategy Call
You'll meet with our CEO & Principal Consultant to explore your current sales setup, challenges, and goals.
Step 3:
Receive Your Tailored Solution & Pricing
Based on your needs, we'll propose the right programme structure and investment options.
Step 4:
Review, Confirm &
Contract
You’ll review the plan, finalise the details, and officially kick off your Sales Enablement journey.
Step 5:
Onboarding
& Launch
We hit the ground running with onboarding and your first phase!
We can't wait!
Ready to Level-Up Your Strategy?
Sign up now to learn more and book your initial consulting call
with our CEO/Principal Consultantant.
Limited Monthly Program Enrollment
To maintain the quality and depth of support we’re known for, we work with a limited number of startups each month. This ensures we give each team the attention, strategy, and execution they deserve - even as we scale.