Partner Enablement
Kickstarter Programme

Building Partnership Foundations for Scalable Growth

A Strategic Programme Built Around Your Partner Ecosystem

At Skills Cove, we believe partnerships are not just a channel - they’re a strategic growth lever. One that, when clearly defined and properly enabled, can drive exponential value for your business.

But here’s the reality:Startups and scaling businesses often launch partnerships without the internal alignment, clear roles, or enablement tools needed to succeed. Messaging may be inconsistent. Support structures may be reactive. And accountability? Often unclear.

And the result? Underperforming partners and lost opportunities.

“Sales enablement is about providing the right people with the right content at the right time."

Forrester Research

"Companies with a strong sales enablement function achieve 15% better win rates than those without."

HubSpot

“A well-implemented sales enablement strategy helps your team sell more effectively and consistently - not harder.”

Gartner

What is Partner Enablement?

Partner Enablement is the structured process of equipping your partners with the training, content, guidance, and tools they need to effectively represent your brand, engage your market, and deliver value.

It’s about turning your partnerships into a strategic, repeatable growth engine — not just a set of loose affiliations.

What is a Partner Playbook?

A Partner Playbook is a strategic guide designed to align your external partners around your product, brand, and go-to-market priorities.

It defines how to position your offer, how to access support, what tools to use, and what success looks like across different partner types (e.g. resellers, affiliates, co-marketing partners).

It’s not a brochure - it’s a living resource that empowers your partners to deliver consistent, high-quality outcomes with confidence.

Why it matter for StartUps

If you're scaling, launching a new GTM channel, or starting a partner programme — Partner Enablement helps you:

Create clarity across your partner journey

Accelerate partner onboarding and activation

Avoid confusion and misalignment early on

Drive partner accountability with clear processes

Build a scalable foundation for long-term growth

At Skills Cove, our Partner Enablement Kickstarter gives growing companies a clear, practical entry point to set their partnerships up for success.

How It Works: Your Partner Enablement Journey

Every business is different - that’s why we offer two tailored paths to suit your partner strategy and stage of growth.

No matter your path - Pathfinder or Trailblazer - your journey follows three structured phases, adapted to your goals and partner maturity:

Phase 1: Explore & Discover

We assess your current partnership landscape to understand what’s working, what’s missing, and what kind of partners you want to attract and enable.

This builds a clear picture of your ecosystem, current tools, and gaps in partner engagement.

Phase 2: Refine & Co-Create

We work with you to define your ideal partner journey, support model, and engagement strategies - co-creating tools and frameworks that empower your ecosystem.

This is where your Partner Playbook starts to come to life.

Phase 3: Prepare & Launch

We help you launch a clear enablement toolkit - including your Partner Playbook, onboarding guides, and internal alignment materials - and provide rollout support.

You’ll walk away with partner-ready resources, training plans, and a clear strategy to manage and scale your programme.

Step 1: Choose Your Path

Depending on your company’s stage and needs, you’ll choose between a 6-week or 12-14 week programme, each tailored to the right level of depth and support.

PE Pathfinder

6 Weeks

For Solopreneurs & Early-Stage Startups

Ideal if you’re just beginning your partner strategy and need clarity, direction, and foundational tool.

Partnership Strategy Workshop to map current ideas and ecosystem
Clarity on partner types, roles, and engagement methods
Light-touch Partner Playbook draft and engagement guidance
1:1 strategy sessions for next-step planning

Ideal for: Founders or small teams building their first partner channels

PE Trailblazer

12-16 Weeks

For Growing Startups & Scaling Businesses

Designed for businesses ready to professionalise and expand their partner programme.

Custom Partner Playbook Development
2 x Cross-functional Alignment Workshops (Partner, Product, Sales/Support)
Stakeholder input to refine internal processes and partner-facing tools
Partner onboarding kit and launch support
Deep dive strategic support across enablement journey

Ideal for: Startups or scaleups building toward robust, scalable partner ecosystems.

How It Works: Your Sales Enablement Journey

Step 2:
Book Your Free Strategy Call

You'll meet with our CEO & Principal Consultant to explore your current sales setup, challenges, and goals.

Step 3:
Receive Your Tailored Solution & Pricing

Based on your needs, we'll propose the right programme structure and investment options.

Step 4:
Review, Confirm &
Contract

We’ll finalise your plan and get your Partner Enablement journey underway.

Step 5:
Onboarding
& Launch

We hit the ground running with onboarding and Phase 1 implementation!

We can't wait!

Ready to Power Up Your Partner Ecosystem?

with our CEO/Principal Consultantant.

Limited Monthly Program Enrollment

To maintain the quality and depth of support we’re known for, we work with a limited number of startups each month. This ensures we give each team the attention, strategy, and execution they deserve - even as we scale.

Partner Enablement Kickstarter Programme